The more affiliate sites a merchant has, the higher the traffic, which can convert to sales.
With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential.
The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase.
It gives the merchant a wider market in which to advertise a product or service.
The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website.
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