Playboy model Rachel Cook has been keeping things steamy on her today.
In a sense they succeeded - it's certainly not a movie anyone will forget.
Meanwhile, it quietly issued a 'patch', or fix, for the alleged 'Find My iPhone' bug.
However, it quickly expanded, and is now linked to various internet subcultures and activism.
The last two photos had an entirely different vibe, as the third picture showed Rachel sitting on a lounge chair at the beach.
She lightly held a wooden beam on the ceiling as she looked over her left shoulder.