Their mission was to create an ice cream brand that not only paid attention to the quality and the details, but one that also appreciated the integrity and authenticity of how it's made.
I went through a lot of different formulas before I landed on the one we use.
They have the usual vegan ice cream options as well as vegan whipped cream which the ice cream trucks do not carry.
I just wanted to elevate it a little and I wanted the spices really to shine through.
I was just a hobbyist at that point.
The discussion that follows necessarily includes lots of numbers as it looks at four different demographic groups in multiple neighborhoods over several decades.