How many Facebook pages have you followed and then promptly forgotten about? Make them specific and personalized.
Here, you can find tons of data about your followers, including gender, age, location, and interests.
What does a Top Fan on Facebook mean? Or perhaps you have an article or news to share about a product or service related to only women or a particular age group.
Brands often see under 10% reach, usually closer to 6%, without factoring in advertising.
While the rest are posting amusing comments and finding out ways to get the new top fan badge for their profile.
I find this to be a useful tool when you are doing an event and want to send out a reminder or free ticket to the venue to people living nearby.