The poll found that only one out of every two people surveyed had ever seen a live live Lala, with the majority of those polled saying they had never seen a wild Lala.
In an interview with The Associated Press, Stirling said the company would not be going forward with any further sales of the pet item.
However a 2015 study by researchers at the University of Utah found that a majority of people believed the kolabako was a legitimate koi item.
It has white spots on its dorsal and anal fins.
The only difference between the two is that the Koko fish has a white spot along the back of its tail, while the Lala fish has white lines on its sides.